The heavyweight division has been a source of immense fascination in boxing, with its storied history and larger-than-life personalities. As of now, two names dominate the conversation: Anthony Joshua and Tyson Fury. Both fighters have experienced their fair share of ups and downs. Joshua, a two-time unified heavyweight champion, is currently navigating through turbulent waters after a stunning knockout loss to Daniel Dubois. On the other hand, Fury recently faced Oleksandr Usyk, a fight that ultimately seems to have lost the steam expected from such high-profile bouts. In 2025, it’s clear that the focus for Joshua, as proposed by promoter Eddie Hearn, lies primarily on two pivotal rematches: one against Dubois and another against Fury.
However, the narrative concluding that a fight against Fury is the “biggest” boxing match available may deserve a more nuanced exploration. The reality is that the sentiment surrounding Joshua and Fury, particularly outside of the UK, may not be as fervent as Hearn anticipates.
While Hearn passionately argues that the Joshua-Fury clash could be the “biggest fight in boxing,” it is crucial to interrogate the foundation of this claim. Historically, neither fighter has garnered significant support in the U.S., a market that plays a pivotal role in global boxing revenue and popularity. The spectacle of Joshua vs. Fury feels somewhat diminished, given their recent performances where both fighters failed to notably impress, leaving fans questioning whether this mega matchup simply represents a “going out” show for two once-prominent heavyweights rather than a true championship fight.
The harsh reality is that fights must appeal not only to local audiences but also to an international fanbase, which has become increasingly discerning. This demand is particularly relevant in the age of social media and global connectivity, where fights are not only about names but the narratives and legacies they bring to the arena. The possibility of significant PPV sales in the UK notwithstanding, any assumptions about worldwide interest for a Joshua-Fury match might be overreaching.
Hearn’s assertion that Joshua is solely focused on a rematch with Dubois or a showdown against Fury raises questions about the broader landscape of Joshua’s career choices moving forward. Given the recent outcomes, both fighters are within a critical transitional phase that demands a strategic approach to their next bouts. With Fury stepping back from the ring for personal reasons, it may be counterproductive to bank solely on his willingness to fight again, given his uncertain mental state after the recent defeat.
On a larger scale, the dialogue surrounding suitable opponents is also revealing. Joshua’s immediate inclination towards Dubois and Fury limits the potential spectrum of exciting matchups that could invigorate his career. Why not explore bouts against rising contenders or established names who could enhance his profile and rekindle fan interest? Boxing is not merely about nostalgia; it’s about demonstrating adaptability and innovation in the face of challenges.
Hearn emphasizes that he, along with Frank Warren, can facilitate the necessary discussions to potentially get the Joshua vs. Fury fight on the table. However, apart from orchestration, the promoter’s role should extend into prudent strategy planning for all involved fighters. A justifiable concern is the comparative health of both fighters following their respective setbacks: How do they ensure their careers don’t fade into the backdrop of past glories?
At the same time, the business aspect of boxing cannot be brushed aside. There must be an understanding of the timing in matchmaking, especially after both fighters have had their confidence rattled by recent defeats. The intention should be to create contests that are not only marketable but that also uplift the quality of boxing as a sport.
In evaluating the current trajectory of Anthony Joshua’s career, one element is clear: clarity in choices and an openness to explore the possible future with other contenders can determine his ability to remain a significant figure in heavyweight boxing. The rematches with Dubois and Fury may hold financial draw, but they must be executed within a broader context that allows Joshua to re-establish himself. If Hearn’s vision remains limited to those two fights, it may lead to stagnation rather than growth. Boxing demands evolution, and the heavyweight division, with its rich heritage, deserves fighters who aim not just for paydays but for legacies that resonate beyond borders.
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